Mixing for multiple mediums is difficult. What once was a straight forward process (project A is for theatrical release, project B is for TV, etc) has evolved over the years to become much more complicated. Every film, though it may start out in theaters, will undoubtedly also be consumed on an iPhone.
I for one think we need to stop panning materials like it’s all going to a giant screen. I try to live life by the “everything in moderation” mantra and I think it serves us well to approach mixing for multiple mediums in this way.
